How often do you shop the small businesses in your community? This Year, 2020, would certainly be the year to focus on shopping locally. Due to the COVID-19 pandemic many small businesses have faced new challenges. There are lots of great reasons to shop in your community. Let me share a few of them with you.
Small businesses are owned by your friends and neighbors. The same friends and neighbors who buy magazines, Girl Scout cookies and support your children’s school projects. These are the same friends and neighbors who have invested their time and talents to create a business that is unique and unlike any other. They bring interest and flare to the place where you live.
Another advantage to shopping small businesses is—small businesses hire locally. They help local economies by keeping money close to home. Small businesses provide opportunities for locals and create worthwhile jobs.
Small business shopping helps our community. Statistics show that $48.00 of every $100.00 spent with a small business is recirculated back into your local community. It is a great way for us to make a difference while doing your holiday shopping.
Small businesses are much more likely to invest in the community. Research shows that small business are 250 times more likely to make those donations that are needed by organizations in our area. Because they live and work in our community they are much more likely to get involved in projects that help you and your family.
Coming up on November 28, 2020 we have an event called Small Business Saturday. This is a nationwide campaign that celebrates small businesses and shows support for all these businesses who invest so much into our communities. Small Business Saturday was a day created by American Express on November 27, 2010 in an effort to support local shops that make communities strong. It has created awareness and has helped our small businesses to gain exposure and boost sales. Each year it has continued to grow in popularity with more and more shoppers pledging their support. In 2019 it was estimated that there were 110 million shoppers who spent 19.6 billion dollars with small businesses. This year the numbers are expected to increase.
Small Business Saturday is held on the Saturday after Thanksgiving, which is one of the busiest shopping days of the year. In recent years, many small business owners have gotten quite creative by trying different ways to reach out to shoppers.
Small Business Saturday is a day while doing holiday shopping for your family you can support jobs and growth in the community you live in. Make a pledge today to shop small businesses. They are the heart of every community.
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